Publisher Hodder & Stoughton, which counts Stephen King, Jeffery Deaver, John Grisham, Jodi Picoult, Ranulph Fiennes and Peter Kay among its diverse range of authors, has hired eCRM specialist Underwired.
Underwired, which specialises in eCRM strategy development and campaign execution, will look at eCRM opportunities across the portfolio.
Hodder & Stoughton was founded in 1868, and last year had 36 titles in the Sunday Times Top 100 list, with eight reaching number one.
Vickie Boff, Hodder's Head of Non-Fiction, said of the selection, "We're delighted to be working with Underwired. We are really looking forward to seeing the results of working with the team to help shape our future communications and ongoing engagement with our readers."
Felix Velarde, the agency's co-founder, added, "This appointment is fantastic. I gave a speech about customer engagement strategies at the Book Industry Conference a few years ago, and addressed (Hodder parent company) Hachette Group's conference earlier this year on some of the digital and eCRM issues facing the publishing world. Having the opportunity to work with one of the best publishers in the business to help create an industry-leading eCRM strategy is a fantastic opportunity."
Underwired's clients include Laithwaites Wine, ASICS Europe and McCain Foods.
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