Nesta

Nesta is the National Endowment for Science, Technology and the Arts, a unique body with a mission to make the UK more innovative. It invests in early-stage companies, inform and shape policy and deliver practical programmes that inspire others to solve the big challenges of the future.

We looked closely at the behaviour of existing visitors and sought to improve their user journey experience. We improved site structure and optimised user journeys for every distinct user segment, making content relevant to an individual's interests much easier to find.

We simplified and modernised the design of the site, with particular attention to making the site accessible to visually and physically-impaired users, both to the highest accessibility standards (WCAG Level 3) and in real-world usage terms. This was actually quite a challenge – the CMS that had been chosen required quite a bit of wrangling to ensure the resulting sites were totally standards-compliant.

So we kept everything clean and simple. The result was a 40% increase in research report downloads, from a unique user base that increased by 10% in the first month.