Underwired manages the strategy, creative and delivery of all of McCain Foods’ eCRM and tactical email campaigns. We’ve focused heavily on shifting brand consideration, and measuring purchase frequency and value to we can audit the revenue effects of the work we do. It’s been revolutionary – check out the case study and you’ll see why we’ve increased revenues for the core segment by 38%.

At the moment we’re building a web-based hub serving content tailored by segment, to replace the brand’s main website. Look out for online promotional campaigns for Sweet Potatoes too.